Yesterday I was home from work and had a chance to catch up on my day-time tv watching. After finishing up a re-run of The Gilmore Girls on ABC Family, I accidentally found myself switching to MTV, surprised to discover that a new talk show had hit the air waves called, It's On with Alexa Chung. Initially I had my doubts. MTV hasn't hired a good "VJ" in years. I don't think they're even calling them VJs anymore. It only took a matter of minutes for Alexa to sweep me off her feet with her charming British wit and boyish mannerisms.
MTV, as off late, is only interested in airing the exploits of the hopelessly dumb and the stupidly beautiful. They must have at least five different reality "game" shows involving dating, or dating your friend's mom, or breaking into someone's house to find out if you want to date them. All of these shows employ hidden cameras and they're all transparently cheap to produce. TRL, the last video-hosting show standing on the once music saturated network, was cancelled last year and I couldn't even name one VJ in Post-Carson Daly era if I tried. Not that Carson Daly is much of a host.
Alexa Chung is a throwback to the old style of MTV VJ: smart, sassy, commendable personal style. She's no Kennedy but she's closer to an Ananda Lewis or a Martha Quinn than anyone else I've seen on MTV in the past ten years. On the show I watched yesterday, she interviewed some Hills' cast member (I can't tell any of them apart) and Margaret Cho. At one point, Margaret Cho went off the script. I think the topic was "things that you wish were ok to do" and Margaret starts talking about using a digital video camera to look at one's "hole." A lesser interviewer might have stumbled over that but Chung blushed and laughed and kindly reminded Cho that "they did not rehearse that."
Alexa's show is also smart about the way it incorporates Internet/social networking platforms. Usually talk shows are more passive about integrating internet technologies. A typical host may casually mention at the end of the program to follow the show on Facebook or Twitter. It's On With Alexa Chung takes a more active approach: twitter, youtubing and other internet activities are a integral part of show segments. I caught a segment in which Alexa asks the audience for two random words and performs a you tube search, selecting the most unlikely video result that the search may yield. For example, I think it was something like "pitbull" and "central park" produced a video featuring a pitbull in a tutu pushing a baby carriage. I don't think those were the words but you get the picture. The whole concept of playing Youtube videos on the show fits in well with the show's setting: a New York loft apartment. We're made to feel as if we're sitting in Alexa's living room as she facebooks and youtubes and chats with celebrities.
The show has only been on for less than a month and I don't think it has generated a lot of buzz yet. But there's still time. I think the show has the potential to be the best program on MTV, which isn't saying much but still...
